Optimist Hoodie
Saved from landfill. Styled by Birdsong.
This high quality (new) oversized soft-fleece hoodie has been beautifully embroidered by Mona at Bow Sewing Centre in East London, with our joyful Optimist slogan.
Optimist is a quiet statement of belief: that fashion can change, that the world can be better, and that hope is a radical act.
To call yourself an Optimist in the face of a broken industry isn't naivety – it's courage.
It's choosing to see deadstock as opportunity, waste as raw material, and small actions as the building blocks of something bigger. Every great transformation begins with someone believing it's possible, even when the odds say otherwise.
This is part of our first rescued-from-landfill micro-drop: just 30 hoodies total across three designs, made in February 2026 when warm layers matter most. Each piece is numbered; one-of-a-kind.
What you're getting:
-
Stone oversized soft-fleece hoodie with front pocket and drawstring hood
-
Hand-embroidered "Optimist" slogan
-
Rescued from landfill, not new production
-
Made in collaboration with Bow Sewing Centre, East London
-
UK sizes 8 - 14
Wear it as hope. Keep it for life.
The spirit of Optimist:
"We have a moral obligation to be optimistic, because when we're optimistic, we can shape the future, we can become better ancestors, we can expand our reach – create things bigger than ourselves." – Kevin Kelly